Technology & You

Thanks for taking the time to participate in this survey. It won't take too long, and could even be fun!

All we ask is that you read the questions all the way through and answer honestly. We promise none of your information will be sold or shared with anybody else... We just want to know what you think.

Take your time - and enjoy!
 
1.  How many hours in an average WEEKDAY do you listen to LOCAL RADIO STATIONS?
 
 
2.  How many hours in an average WEEKDAY do you WATCH TELEVISION?
 
 
3.  How many hours in an average WEEKDAY do you spend on the INTERNET?
 
 
4.  Do you have regular access to a high-speed Internet connection (cable, DSL, T1) at home, work, or some other location?
 
 
5.  Do you ever listen to Internet radio?
 
 
6.  What types of Internet Radio do you listen? (CHOOSE ALL THAT APPLY)
 
 
7.  What are you mainly looking for when you listen to Internet radio? (CHOOSE ALL THAT APPLY)
 
 
8.  For your personal enjoyment, how important is it for the radio station that sent you this survey to stream its audio on the Web?
 
 
9.  Why is it important to you that this station streams its audio? (CHECK ALL THAT APPLY)
 
 
10.  If the station that sent you this survey began streaming on its web site, how would this change the amount of time you spend listening to them?
 
 
11.  How often do you read this station's e-mail newsletters?
 
 
12.  Which of these benefits do you feel you receive as a result of being a member of this station's email club? (CHECK ALL THAT APPLY)
 
 
13.  Does being in the station's e-mail club make you feel you have:
 
 
14.  How often do you send Text Messages on your cell phone?
 
 
15.  Think about when you buy or try new products compared to OTHER people you know. In general are you: (CHOOSE ONE ONLY)
 
 
16.  Which statement best describes what you know about Satellite Radio:
 
 
 
17.  Are you familiar with HD Radio?
 
 
18.  Which of these statements best describes your personal telephone situation?
 
 
19.  Does your cell phone have text messaging and/or instant messaging capability?
 
 
20.  Would you be interested in text messaging with your favorite radio station?
 
 
21.  How interested are you in downloading apps for your cell/smartphone phone?
 
 
22.  Do you personally own an iPod or other personal Mp3 player?
 
 
23.  How likely is it that you'll purchase an iPod or personal Mp3 player in 2010?
 

**IF YOU DON'T OWN AN IPOD, PLEASE SKIP TO QUESTION #26**
 
24. 
 

If you own an iPod or Mp3 player, please answer the next series of questions. All others SKIP TO QUESTION #26

How has your personal mp3 player changed the way you listen to radio - or has it changed anything?

 
 
25.  When you listen to your Mp3 player, do you select which songs to play, listen to a specific playlist, or set the player to "shuffle" songs automatically?
 
 
26. How often do you play videogames?
 
 
27.  In an average day, how many hours per day do you play videogames?
 
 
28.  Which videogame system do you own? (CHOOSE ALL THAT APPLY)
 
 
29.  In the past few years, would you say that commercial radio in your area has:
 
 
 
30.  In the past year, would you say that the QUALITY OF NEW MUSIC that's come out is:
 
 
31.  How often do you listen to public radio / NPR?
 
 
32.  On a 1-10 scale, where "1" means NOT AT ALL LIKELY, and "10" means EXTREMELY LIKELY, how likely is it that would RECOMMEND THE STATION that sent you this survey to a friend or someone you work with?
 
1 - Not at all likely 2 3 4 5 6 7 8 9 Extremely Likely - 10
 
 
33.  How old are you?
 
 
34.  What is your gender?
 
 
 
Thanks very much for you time.
Your thoughts and opinions are very important to us.